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Digital technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for your current role. We understand that advancing and progressing your future career is important to you.

That’s why PACE and Digital Marketing Institute (DMI) deliver the CDMP program in Vietnam. The CDMP is the best training program in digital marketing with DMI’s global standards in digital marketing training. The CDMP program provides in-depth coverage of all of the key disciplines required for best practice digital marketing, and helps participants to have the capacity and knowledge to take the DMI's CDMP Certification exam, an industry leading certification.

The CDMP program not only boasts up-to-date and relevant content, but you will learn on a new highly interactive platform that will enhance and simplify your learning experience by integrating online training and offline training.

Through a series of comprehensive, structured modules of the CDMP program you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy. The CDMP program will ensure you have the essential skills and knowledge needed to excel as a digital professional.
 
The CDMP program will enable you to learn everything you need to know in digital to kickstart or boost your digital career as a digital marketer, and help you to have the ability to gain the DMI's CDMP certification, an industry leading certification.
 
 

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Validated by the Global Industry Advisory Council. Including:

ADMISSION & TUITION
26/11
2019
Investment fee: 38,775,000 VND (# 1,650 USD)
Early birds: 31,725,000 VND (# 1,350 USD)
Venue: Ho Chi Minh City
REGISTER The discount will be applied to the registration and
payment that be done at least 4 weeks in advance.

For more information about the special discount policy for payments of 1 - 2 weeks in advance or for group of 2 people,
please contact us via email DMI@PACE.edu.vn or call us at (028) 3837.0208 (Consulting and Training Department) for assisstance.

HOW THE CDMP PROGRAM WORKS
  • 10 classroom training sessions
    with experts

    You will directly experience multidimensional interactive learning, work on a module per session. Trainers are professionals trained by the DMI.

  • 08 months online training on
    Learning Management System (LMS)

    The program includes 10 modules with video lectures and course materials. You can access the LMS of DMI and PACE within 08 months.

  • 12 months exclusive access
    to DMI membership

    Your membership of the DMI delivers continuous professional development, and provides you with invaluable and exclusive connections to digital experts.

PROGRAM MODULES
Becoming a Certifed Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy. There are 10 Modules in the CDMP program, including:
  • Module 1. Introduction to Digital Marketing
  • Module 2. Content Marketing 
  • Module 3. Social Media Marketing
  • Module 4. Search Engine Optimization (SEO)
  • Module 5. Paid Search (PPC) Using Google Ads
  • Module 6. Display & Video Advertising
  • Module 7. Email Marketing
  • Module 8. Website Optimization
  • Module 9. Analytics Using Google Analytics
  • Module 10. Strategy & Planning
+ Read more
  • Module 1. Introduction to Digital Marketing

    The Introduction to Digital Marketing module explores introduces the core principles and purpose of Digital Marketing. It will enable you to develop clear and actionable objectives for a digital marketing plan, gain audience and industry insight by conducting digital research. Whilst also preparing the foundations for a fully integrated 360° digital marketing campaign by connecting with your customers and prospects.

    You will gain an understanding of the core principles of digital marketing, developing marketing objectives and exploring with digital research in order to connect with your customers and prospects alike.
  • Topics

    1. Principles of Digital Marketing
    2. Developing Objectives
    3. Digital Research
    4. Cultural Research
    5. Connecting with the Customer
     
  • Module 2. Content Marketing

    The content marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey and fits an overall marketing strategy.

    By the end of this module, you will understand the fundamentals of content marketing concepts and strategy. You will be understand how to conduct content research to find opportunities in order to develop clear and actionable objectives for a digital marketing strategy. You will gain the skills needed to initiate a content marketing strategy, whilst also exploring the value of both creating and curating compelling content through a number of different channels.
  • Topics

    1. Content Marketing Concepts and Strategy
    2. Using Content Research to Find Opportunities
    3. Developing a Content Marketing Plan
    4. Creating and Curating Content
    5. Publishing and Distributing Content
    6. Metrics and Performance
     
  • Module 3. Social Media Marketing

    The social media module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. You will discover techniques and best practices for growing and engaging a social media audience.

    Through this module you will learn how to apply social media concepts and best practices to both organic and paid marketing activities. This will teach you to run campaigns that yield a positive ROI across a variety of platforms. You will understand the fundamental principles of social media marketing and be able to identify key stages in the buyer’s journey. Alongside this, you will learn about the value of reporting on data from social media platform analytics tools and utilize it to inform future campaign objectives.
  • Topics

    1. Key Social Platforms for Digital Marketing
    2. Setting up a Social Media Experience for a Business
    3. Growing and Engaging an Audience
    4. Creating and Optimizing Social Media Campaigns
    5. Developing Data-Driven Audience and Campaign Insights
     
  • Module 4. Search Engine Optimization (SEO)

    The SEO module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in the fiercely competitive online marketplace and protect a positive ROI.

    Through the SEO module you will gain an understanding of the fundamentals of SEO, how it differs from paid search, be able to set SEO objectives, build an SEO content strategy and boost your websites organic search ranking using a range of technical elements.
  • Topics

    1. SEO Fundamentals
    2. Aligning SEO and Business Objectives
    3. Keywords and SEO Content Plan
    4. Optimize Organic Search Ranking
    5. Measuring SEO Performance
     
  • Module 5. Paid Search (PPC) Using Google Ads

    The paid search module will help you understand the fundamentals of paid search, how it differs from organic search methods and the key benefits of both. You will develop the knowledge and skills needed to create and manage a paid search campaign in Google Ads.

    Alongside this, you will learn to optimize paid search campaigns, and explore how to measure the effectiveness of paid search campaigns using Google Ads and Google Search Console.

  • Topics

    1. Fundamentals of Paid Search
    2. Paid Search Campaign Creation with Google Ads
    3. Search Campaign Management
    4. Paid Search Campaign Measurement
     
  • Module 6. Display & Video Advertising

    The display and video advertising module will equip you with the technical understanding and skills to build and maintain an effective display and video advertising strategy. As part of this, you will learn how to create a YouTube channel, manage video content and identify ad formats available within the Google Display Network and YouTube.

    Furthermore, you will learn how to apply targeting, re-marketing and a bidding strategy to your campaigns before analysing their effectiveness by pulling reports detailing the most important metrics available.
  • Topics

    1. Fundamentals of Display and Video Advertising
    2. Creating and Managing a YouTube Channel
    3. Google Display Network and Video Ad Formats
    4. Creating Display and Video Campaigns
    5. Targeting Display and Video Campaigns
    6. Measurement and Optimization
  • Module 7. Email Marketing

    The Email Marketing module will teach you how to construct and deliver an effective email marketing campaign. You will learn the fundamentals of email including the concepts of segmentation, personalization, timing and engagement. What’s more, you will also gain valuable insight into the legislation and regulations surrounding data protection underpinning an effective email marketing strategy.

    Upon completion of this module, you will be able to apply the core principles, techniques and actions for developing a high performing email marketing strategy. It will also ensure that you can design effective emails that generate leads, retain customers and inspire evangelists.
  • Topics

    1. Email Marketing Fundamentals
    2. Tools and Strategy
    3. Email Design
    4. Creating an Effective Email Campaign
    5. Testing and Optimizing an Email Campaign
    6. Marketing Automation
     
  • Module 8. Website Optimization

    The website optimization module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals. You will be guided through the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on your budget and business objectives.

    Through this module you will gain insight into the importance of optimization, be able to identify the principles of good web design and realise how to attract potential customers with effective content and copy. This module will help you to understand how to use your website for insight, tracking, measurement and data capture using various metrics and tools.
  • Topics

    1. Web Design and Website Optimization
    2. Publishing a Basic Website
    3. Design Principles and Website Copy
    4. User-Centered Design and Website Optimization
    5. Website Metrics and Developing Insight
  • Module 9. Analytics with Google Analytics

    This module will teach you the basic concepts of web analytics in digital marketing and the legal responsibilities and best practices concerning data collection, consent and privacy. You will be able to recognise the fundamentals of web analytics to draw actionable conclusions from data and gain insight into traffic and audiences. With this, you will be able to set goals for a business website and know how analytical tools can measure these goals.

    By the end of this module, you will be able to conduct analysis and iteration of campaigns by tracking and assessing conversions, reporting technical performance and reviewing KPIs.
  • Topics

    1. Web Analytics Fundamentals
    2. Creating and Configuring a Google Analytics Account
    3. Setting Goals with Google Analytics
    4. Monitoring Campaigns with Google Analytics Reports
    5. Analyzing and Recording Google Analytics Data
  • Module 10. Strategy & Planning

    This module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities. It demonstrates how to set clear and actionable objectives and measurable Key Performance Indicators (KPI’s) as well as the key research activities to undertake to guide channel selection and messaging. It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals.

    By the end of the module, you will know how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and succinct strategy documentation.
  • Topics

     
    1. Digital Strategy Fundamentals
    2. Setting Strategy Objectives and KPIs
    3. Digital Strategy Research
    4. Developing a Creative Strategy
    5. Executing a Digital Marketing Strategy
    6. Communicating a Digital Marketing Strategy
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International Digital Marketer (IDM) Certificate of PACE


Participants who have completed the CDMP Program but have not taken the DMI's CDMP Certification exam will be awarded the PACE's IDM Cerfificate.
 
For more information about the CDMP Certification, please CLICK HERE.

You define your career path.
We will support the journey!
BE ONE OF THE FIRST
VIETNAMESE MARKETERS TO GAIN
THE DMI’S CDMP CERTIFICATION & JOIN THE
GLOBAL DIGITAL MARKETERS COMMUNITY!

Validated by the Global Industry Advisory Council. Including:

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