DMI_pro-2.png

DMI's world class training program on Digital Marketing
 


This is not only the optimal path to becom a Digital Marketing Leader
according to Global Standards

PACE  School of Marketing Management, a member of
PACE Institute of Managerment, is only Approved Partner of DMI

CONSULTATION REGISTER

12_i.png DMI - Digital Marketing Institute is the leading global certification body in Digital Marketing.

12_i.png CDMP - Certified Digital Marketing Professional is a global guarantee for Digital Marketing competency according to international standards. Gaining CDMP Certification is a breakthrough for Marketing Career in the Digital Age, and is the best way to be a “Global Digital Marketer”.

12_i.png DMI PRO - DMI's world class training program on Digital Marketing.



12_i.png PACE - PACE School of Marketing Management (a Member of PACE Institute of Management) is an authorized partner of DMI in Vietnam to deliver DMI's world-class digital marketing certification programs in Vietnam.


Digital changes everything. Culture. Commerce. Community. And then digital goes and changes itself. Such is the rate of progress. Your ambition may be big and clear, but without the right digital skills, it is completely out of reach. And it’s not just about what you can do either – it’s also about what the world knows you can do.
 
The greatest professional challenge of the 21st century is staying relevant. Closely followed by communicating how relevant you are in that noisy, dynamic space where new meets now.
 
That’s why PACE and Digital Marketing Institute (DMI) deliver the Certified Digital Marketing Professional DMI PRO in Vietnam.
 
The DMI PRO is the best training program in digital marketing with DMI’s global standards in digital marketing training. The DMI PRO program provides in-depth coverage of all of the key disciplines required for best practice digital marketing, and helps participants to have the capacity and knowledge to take the CDMP (Certified Digital Marketing Professional) Certification exam, an industry leading certification.
 
Through a series of comprehensive, structured modules of the DMI PRO program you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy. DMI PRO program will ensure you have the essential skills and knowledge needed to excel as a digital professional.
 
In addition, right from the moment you sign up for a course, you also become a DMI Member which means you get access to our Continuing Professional Development (CPD). Learn and upskill as your needs and ambitions change. Stay tuned into the hive mind of new insight. Stay connected to the industry’s best opportunities. Stay relevant. 
 
DMI Certification is not just recognized all over the globe – it’s setting the global standard. It also helps that we have Certified more professionals to a single digital marketing standard than any other certification body. We know what we’re doing - and key industry players know that we know what we’re doing too.
 
And it works. Fact is 95% of our Certified Members are currently employed and 81% were promoted after earning their Certification.
It’s your turn next.
 
 

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Under the guidance of Global Advisory Champions including

HOW THE DMI PRO PROGRAM WORKS

The DMI PRO program is created, reviewed and updated by industry leading experts, based on global standards in digital marketing training. In Vietnam, in addition to 08 months learning online on Online Learning System (MYDMI) of DMI and PACE, you will be benefited from 18 classroom training sessions with experts who are trained by DMI to deliver the DMIPRO program and 12 months exclusive access to DMI membership.

  • 08 months online training on Online Learning System (MYDMI)

    The program includes 10 modules with video lectures and course materials. You can access the MYDMI of DMI and PACE within 08 months.

  • 18 classroom training sessions with experts at school or via LiveLearning

    You will directly experience multidimensional interactive learning, work on a module per session. Trainers are professionals trained by the DMI.
     

  • 12 months exclusive access to DMI membership

    Your membership of the DMI delivers continuous professional development, and provides you with invaluable and exclusive connections to digital experts.

WHO IS DMI PRO AND CDMP FOR?

  • Marketers or Digital Marketers who want to become Digital Marketing Manager or Digital Marketing Team Leader according to DMI's global standards.
  • Key Marketing team of businesses who have a desire to "Digital Transformation" successfully for all marketing activities of their business.
  • Leaders who want to orient their businesses' Digital Marketing activities and know how to effectively cooperate with Digital Marketing Agencies.
     
Digital Diagnostic
PROGRAM MODULES
Becoming a Certified Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy. There are 10 Modules in the DMI PRO program, including:
Master the art of content marketing with a persona-focused, datadriven approach to planning and executing content marketing strategy. Connect seamlessly with your audience using best practices at each stage of the buyer’s journey. from content creation to curation, learn how to amplify your impact, extend value, and measure your successes with AI-powered insights to elevate your business’s content marketing performance

Topics

  1. What is Content Marketing?
  2. Topical and Evergreen Content
  3. Content Intent
  4. Buyer Personas
  5. Getting Ideas for Content Topics
  6. Creative Brief
  7. Content Creation and Content Curation
  8. Getting Started with ChatGPT
  9. Content Scheduling
  10. Analysing Content Performance 
 

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Set up a dynamic social media presence and unlock the potential of social media marketing for your business. Dive deep into the marketing capabilities of the core platforms and master tactics for growing and engaging an audience on social media. Unleash powerful paid social campaigns and learn how to extract data from the platforms’ native analytics tools to elevate your social commerce game.

Topics

  1. Influencing the Consumer Journey Using Social
  2. How Do Social Media Algorithms Work?
  3. Key Social Media Platforms: Facebook, WhatsApp, and Instagram
  4. Key Social Media Platforms: Twitter(x) and Linkedln
  5. Key Social Video Platforms: Youtube and TikTok
  6. Setting Up a Social Media Experience for a Business
  7. Sustaining a Social Community
  8. Engaging an Audience Using Social Media
  9. Five Key Steps for Ceating a Social Campaign
  10. Social Commerce Channels
 

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Explore the nuances and intricacies of SEO and learn how search engines and SERPs work. Unlock the power of a strategic SEO, from keyword research best practices to the three pillars of success – technical, on-page, and off-page optimisation.

Measure SEO wins with precision as you track keyword rankings, organic traffic, and website conversions. And stay ahead of the curve with insights into free and paid SEO tools while exploring the transformative impact of AI on SEO tasks.

Topics

  1. How Do Search Engines Rank Pages?
  2. Search Engine Results Page (SERP)
  3. How to Conduct SEO Keyword Research
  4. Technical Optimisation
  5. Experience Ranking Signal
  6. Google Search Console
  7. On-Page and Off-Page Optimisation
  8. Free SEO Tools
  9. AI Tools for SEO
  10. ChatGPT for SEO
 

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Unlock the power of pay-per-click (PPC) advertising, capturing active consumers searching for information, products, or services. Dive into the expansive landscape of digital display and video advertising, designed to raise brand awareness and generate interest. Explore the distinct benefits each strategy offers while discovering the synergy of using them together for a comprehensive digital marketing strategy.

From fundamental principles to hands-on optimisation in platforms like Google Ads, master the art of effective budgeting, strategic bidding, and compelling ad creation. Explore the Google Display Network, tapping into the potential of YouTube and display ads with new AI features and campaign types.

Topics

  1. PPC Keyword Research
  2. Budgets and Bidding in Google Ads
  3. Creating a PPC Campaign
  4. Display and Video Advertising
  5. GDN, AI, and Performance Max
  6. Display and Video Ad Formats
  7. Targeting for Demand Generation
  8. Remarketing for Display and Video Campaigns
  9. Paid Search Metrics and Reports
  10. Search, Display, and Video Campaign Optimisation

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Deep dive into email marketing and explore key tools and techniques enabling you to unlock the power of automation to streamline your campaigns. Optimise every aspect of your email campaigns, from subject lines to layout, and learn how to overcome delivery challenges.

Topics

  1. Email and Omnichannel Marketing
  2. Email Marketing Legislation and Regulations
  3. CRMs
  4. Marketing Automation
  5. Email Marketing Workflows and Benefits
  6. Email Subject Lines and Copy
  7. Email Design and Images
  8. Email Campaign Delivery Challenges
  9. A/B Testing for Email Optimisation
  10. Optimising Email Campaign Performance

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Well-honed professional skills as well as digital and technical skills are key to success as a digital marketer in today’s ever-changing working environment. But what are these essential professional skills?
 
Drill into project management techniques, foster innovation with agile thinking, enhance creativity, and sharpen strategic thinking skills. From time management to problem-solving and persuasion skills, elevate your professional toolkit for personal and business success.

Topics

  1. Seven-Step Framework for Managing Projects
  2. Using the “Test and Learn” Approach
  3. Applying the Agile Concept of the “MVP”
  4. Generating New Ideas
  5. Removing Barriers to Creativity
  6. Skills for Effective Problem Solving
  7. Benefits of Strategic Thinking
  8. Saving and Creating Time
  9. Strategies for Effective Communication
  10. Persuading an Audience

     
 

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From portfolio websites to lead generation and user-centred design to eCommerce, dive into the structures and activities that define online success. Understand the critical role the buyer’s journey and UX play in shaping effective website and proving an optimised platform aligned with business goals. Use metrics to capture, track, and measure website activity and to evaluate and optimise performance.

Topics

  1. Build Your Online Presence
  2. How to Design a Website
  3. Website Optimisation and the Buyer’s Journey
  4. Main Pages of a Website
  5. Design Principles
  6. UX and UI
  7. eCommerce Solutions
  8. eCommerce Marketplaces
  9. Website Metrics
  10. A/B Testing for Website Optimisation

DOWNLOAD BROCHURE

Reveal the power of website and app data with GA4. Master the fundamentals while navigating legal responsibilities and best practices for data collection, consent, and privacy. Learn to set up and configure GA4, harnessing AI-enhanced features to analyse performance and customer conversion journeys, and monitor digital campaigns with precision.

Topics

  1. Google Analytics 4 (GA4) Fundamentals
  2. Analytics, Data Privacy, and Protection
  3. Linking GA4 to Other Tools
  4. Types of GA4 Events
  5. Advanced Custom Events in GA4
  6. Key GA4 Reports
  7. UTM Tracking with URL Builder
  8. Real-Time Data in GA4
  9. Audiences in GA4

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From using research insights to guide channel choice, messaging, and personas to setting actionable objective and measurable KPIs, and developing a creative strategy that engages your audience, learn how to plan and execute a winning digital marketing strategy. Discover how to develop effective budget plans, ensuring maximum ROI for all of your digital endeavors.

Topics

 
  1. Marketing Today
  2. Strategy and Return on Investment (ROI)
  3. Thinking Critically About Research
  4. Digital Audit
  5. Strategy and Forecasting
  6. Developing a Marketing Brief
  7. Creative Brief
  8. Working with an Agency
  9. Using a Media Plan
  10. Delivering a Campaign Action Plan

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  • Module 1. Digital Marketing in the Era of AI

  • Module 2. Content Marketing

    Master the art of content marketing with a persona-focused, datadriven approach to planning and executing content marketing strategy. Connect seamlessly with your audience using best practices at each stage of the buyer’s journey. from content creation to curation, learn how to amplify your impact, extend value, and measure your successes with AI-powered insights to elevate your business’s content marketing performance

    Topics

    1. What is Content Marketing?
    2. Topical and Evergreen Content
    3. Content Intent
    4. Buyer Personas
    5. Getting Ideas for Content Topics
    6. Creative Brief
    7. Content Creation and Content Curation
    8. Getting Started with ChatGPT
    9. Content Scheduling
    10. Analysing Content Performance 
     

    DOWNLOAD BROCHURE

  • Module 3. Social Media Marketing

    Set up a dynamic social media presence and unlock the potential of social media marketing for your business. Dive deep into the marketing capabilities of the core platforms and master tactics for growing and engaging an audience on social media. Unleash powerful paid social campaigns and learn how to extract data from the platforms’ native analytics tools to elevate your social commerce game.

    Topics

    1. Influencing the Consumer Journey Using Social
    2. How Do Social Media Algorithms Work?
    3. Key Social Media Platforms: Facebook, WhatsApp, and Instagram
    4. Key Social Media Platforms: Twitter(x) and Linkedln
    5. Key Social Video Platforms: Youtube and TikTok
    6. Setting Up a Social Media Experience for a Business
    7. Sustaining a Social Community
    8. Engaging an Audience Using Social Media
    9. Five Key Steps for Ceating a Social Campaign
    10. Social Commerce Channels
     

    DOWNLOAD BROCHURE

  • Module 4. Search Engine Optimization (SEO)

    Explore the nuances and intricacies of SEO and learn how search engines and SERPs work. Unlock the power of a strategic SEO, from keyword research best practices to the three pillars of success – technical, on-page, and off-page optimisation.

    Measure SEO wins with precision as you track keyword rankings, organic traffic, and website conversions. And stay ahead of the curve with insights into free and paid SEO tools while exploring the transformative impact of AI on SEO tasks.

    Topics

    1. How Do Search Engines Rank Pages?
    2. Search Engine Results Page (SERP)
    3. How to Conduct SEO Keyword Research
    4. Technical Optimisation
    5. Experience Ranking Signal
    6. Google Search Console
    7. On-Page and Off-Page Optimisation
    8. Free SEO Tools
    9. AI Tools for SEO
    10. ChatGPT for SEO
     

    DOWNLOAD BROCHURE

  • Module 5. Paid Search (PPC) and Display Advertising

    Unlock the power of pay-per-click (PPC) advertising, capturing active consumers searching for information, products, or services. Dive into the expansive landscape of digital display and video advertising, designed to raise brand awareness and generate interest. Explore the distinct benefits each strategy offers while discovering the synergy of using them together for a comprehensive digital marketing strategy.

    From fundamental principles to hands-on optimisation in platforms like Google Ads, master the art of effective budgeting, strategic bidding, and compelling ad creation. Explore the Google Display Network, tapping into the potential of YouTube and display ads with new AI features and campaign types.

    Topics

    1. PPC Keyword Research
    2. Budgets and Bidding in Google Ads
    3. Creating a PPC Campaign
    4. Display and Video Advertising
    5. GDN, AI, and Performance Max
    6. Display and Video Ad Formats
    7. Targeting for Demand Generation
    8. Remarketing for Display and Video Campaigns
    9. Paid Search Metrics and Reports
    10. Search, Display, and Video Campaign Optimisation

    DOWNLOAD BROCHURE

  • Module 6. Email Marketing

    Deep dive into email marketing and explore key tools and techniques enabling you to unlock the power of automation to streamline your campaigns. Optimise every aspect of your email campaigns, from subject lines to layout, and learn how to overcome delivery challenges.

    Topics

    1. Email and Omnichannel Marketing
    2. Email Marketing Legislation and Regulations
    3. CRMs
    4. Marketing Automation
    5. Email Marketing Workflows and Benefits
    6. Email Subject Lines and Copy
    7. Email Design and Images
    8. Email Campaign Delivery Challenges
    9. A/B Testing for Email Optimisation
    10. Optimising Email Campaign Performance

    DOWNLOAD BROCHURE

  • Module 7. Professional Skills for Digital Marketers

    Well-honed professional skills as well as digital and technical skills are key to success as a digital marketer in today’s ever-changing working environment. But what are these essential professional skills?
     
    Drill into project management techniques, foster innovation with agile thinking, enhance creativity, and sharpen strategic thinking skills. From time management to problem-solving and persuasion skills, elevate your professional toolkit for personal and business success.

    Topics

    1. Seven-Step Framework for Managing Projects
    2. Using the “Test and Learn” Approach
    3. Applying the Agile Concept of the “MVP”
    4. Generating New Ideas
    5. Removing Barriers to Creativity
    6. Skills for Effective Problem Solving
    7. Benefits of Strategic Thinking
    8. Saving and Creating Time
    9. Strategies for Effective Communication
    10. Persuading an Audience

       
     

    DOWNLOAD BROCHURE

  • Module 8. Website Optimization and eCommerce

    From portfolio websites to lead generation and user-centred design to eCommerce, dive into the structures and activities that define online success. Understand the critical role the buyer’s journey and UX play in shaping effective website and proving an optimised platform aligned with business goals. Use metrics to capture, track, and measure website activity and to evaluate and optimise performance.

    Topics

    1. Build Your Online Presence
    2. How to Design a Website
    3. Website Optimisation and the Buyer’s Journey
    4. Main Pages of a Website
    5. Design Principles
    6. UX and UI
    7. eCommerce Solutions
    8. eCommerce Marketplaces
    9. Website Metrics
    10. A/B Testing for Website Optimisation

    DOWNLOAD BROCHURE

  • Module 9. Analytics with Google Analytics 4 (GA4)

    Reveal the power of website and app data with GA4. Master the fundamentals while navigating legal responsibilities and best practices for data collection, consent, and privacy. Learn to set up and configure GA4, harnessing AI-enhanced features to analyse performance and customer conversion journeys, and monitor digital campaigns with precision.

    Topics

    1. Google Analytics 4 (GA4) Fundamentals
    2. Analytics, Data Privacy, and Protection
    3. Linking GA4 to Other Tools
    4. Types of GA4 Events
    5. Advanced Custom Events in GA4
    6. Key GA4 Reports
    7. UTM Tracking with URL Builder
    8. Real-Time Data in GA4
    9. Audiences in GA4

    DOWNLOAD BROCHURE

  • Module 10. Digital Marketing Strategy

    From using research insights to guide channel choice, messaging, and personas to setting actionable objective and measurable KPIs, and developing a creative strategy that engages your audience, learn how to plan and execute a winning digital marketing strategy. Discover how to develop effective budget plans, ensuring maximum ROI for all of your digital endeavors.

    Topics

     
    1. Marketing Today
    2. Strategy and Return on Investment (ROI)
    3. Thinking Critically About Research
    4. Digital Audit
    5. Strategy and Forecasting
    6. Developing a Marketing Brief
    7. Creative Brief
    8. Working with an Agency
    9. Using a Media Plan
    10. Delivering a Campaign Action Plan

    DOWNLOAD BROCHURE

You define your career path.
We will support the journey!
BE ONE OF THE FIRST
VIETNAMESE MARKETERS TO GAIN
THE DMI’S CDMP CERTIFICATION & JOIN THE
GLOBAL DIGITAL MARKETERS COMMUNITY

Under the guidance of Global Advisory Champions including

PACE Building

195-197 Nguyen Thai Binh, District 1, HCMC

+84 (28) 3837.0208

Hanoi Office

Capital Tower (14th Floor), 109 Tran Hung Dao

+84 (24) 3646.2828

DMI@PACE.edu.vn

DMI.PACE.edu.vn

www.PACE.edu.vn

© Copyright 2024 PACE Institute of Management. All Rights Reserved.

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