Ebook

  • How three brands used Twitter advertising to drive engagement & results

    How three brands used Twitter advertising to drive engagement & results

    Since Twitter launched its advertising platform in April 2013, both small businesses and some of the world’s largest brands have been eager to give Twitter Ads a try.
  • 7 Ways IT Can Wrestle Digital Leadership from Marketing

    7 Ways IT Can Wrestle Digital Leadership from Marketing

    Digital Transformation, Collaboration, Skills Gaps, Job Evolution, Leadership, Big Data & Start-Ups
  • Build your brand through exceptional customer service

    Build your brand through exceptional customer service

    By 2020, the customer will manage 85% of its relationship with an organization without interacting with a human. This is, in part, because social media has permeated every aspect of our lives.
  • Certifcation & Digital Skills: Benefts to Educators & Students

    Certifcation & Digital Skills: Benefts to Educators & Students

    In today’s fast paced world, fnding professionals with the right skills is proving difcult for many global organizations. The extent of the problem is such that 93% of HR executives...
  • Digital Skills Certification Benefits to Employers & Employees

    Digital Skills Certification Benefits to Employers & Employees

    The extent of the problem is such that 93% of HR executives report matching the skillsets of candidates to the job openings in organizations as a growing and ongoing challenge.
  • How a masters can benefit an organization

    How a masters can benefit an organization

    More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next fve years.
  • How a professional diploma in digital marketing can benefit your organization

    How a professional diploma in digital marketing can benefit your organization

    59% of companies say they are worried they may be too late with their digital transformation efforts and will fall behind their competitors.
  • How Digital Skills Can Improve Your ROI

    How Digital Skills Can Improve Your ROI

    70% of the buyer’s journey is complete before a buyer even reaches out to sales, as they prioritize consuming online content such as webinars, blog articles and shortform video over subjecting themselves to a sales pitch.
  • How to achieve social selling success

    How to achieve social selling success

    Social selling has added a new dimension to the sales process. As a sales professional, relying on traditional marketing is no longer enough to guarantee success.
  • How to become a Digital Marketing Manager

    How to become a Digital Marketing Manager

    As the demand for digital marketing activity across all industries increases, so does the need for skilled digital marketing managers, who can leverage their core skills to implement and oversee an efcient, effective digital strategy.
  • How to become a social selling success using LinkedIn

    How to become a social selling success using LinkedIn

    There are, at present, over 400 million LinkedIn users across 200 countries and territories. It’s a social network with phenomenal reach; but then again, so are Facebook, Twitter and Google+.
  • How to become a student success story

    How to become a student success story

    As digital tools and techniques outshine traditional advertising approaches, the requirement for a strong digital skillset, regardless of company size or industry, continues to grow.
  • How to build a Digital Marketing dream team

    How to build a Digital Marketing dream team

    In an article by the HBR, 73% claimed that CMOs lack business credibility and the ability to generate suficient business growth, 72% confirmed being tired of being asked for money without an explanation of how it will generate increased business.
  • How to convince your boss to pay for your essential skills training

    How to convince your boss to pay for your essential skills training

    Digital has big impact on organizations. However, there is a significantly large number of organizations still need to be convinced that digital tools and techniques are worth the investment.
  • How to create a Digital strategy that attracts students

    How to create a Digital strategy that attracts students

    With 3.5 billion people connected online today, it’s no surprise that technology is an integral part of our lives. We look to Google for answers to our questions, and Facebook to crowdsource shared public opinion.
  • How to excel in the Digital industry

    How to excel in the Digital industry

    Finding out how to develop a competitive advantage is essential information for any jobseeker. If you know how to effectively position yourself as the best choice for a role.

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