How three brands used Twitter advertising to drive engagement & results
Since Twitter launched its advertising platform in April 2013, both
small businesses and some of the world’s largest brands have been
eager to give Twitter Ads a try.
Certifcation & Digital Skills: Benefts to Educators & Students
In today’s fast paced world, fnding professionals with the right skills
is proving difcult for many global organizations. The extent of the
problem is such that 93% of HR executives...
Build your brand through exceptional customer service
By 2020, the customer will manage 85% of its relationship with
an organization without interacting with a human. This is, in part,
because social media has permeated every aspect of our lives.
7 Ways IT Can Wrestle Digital Leadership from Marketing
Digital Transformation, Collaboration,
Skills Gaps, Job Evolution, Leadership,
Big Data & Start-Ups
How to excel in the Digital industry
Finding out how to develop a competitive advantage is essential information for any jobseeker. If you know how to eﬀectively position yourself as the best choice for a role.
How to create a Digital strategy that attracts students
With 3.5 billion people connected online today, it’s no surprise that
technology is an integral part of our lives. We look to Google for answers to our questions, and Facebook to crowdsource shared public opinion.
How to convince your boss to pay for your essential skills training
Digital has big impact on organizations. However, there is a significantly large number of organizations still need to be convinced that digital tools and techniques are worth the investment.
How to become a student success story
As digital tools and techniques outshine traditional advertising
approaches, the requirement for a strong digital skillset, regardless
of company size or industry, continues to grow.
How to become a social selling success using LinkedIn
There are, at present, over 400 million LinkedIn users across 200 countries and territories. It’s a social network
with phenomenal reach; but then again, so are Facebook, Twitter and Google+.
Digital Skills Certification Benefits to Employers & Employees
The extent of the problem is such that 93% of HR executives report matching the skillsets of candidates to the job openings in organizations as a growing and ongoing challenge.
How a masters can benefit an organization
More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next fve years.
How a professional diploma in digital marketing can benefit your organization
59% of companies say they are worried they may be too late with their digital transformation eﬀorts and will fall behind their competitors.
How Digital Skills Can Improve Your ROI
70% of the buyer’s journey is complete before a buyer even reaches out to sales, as they prioritize consuming online content such as webinars, blog articles and shortform video over subjecting themselves to a sales pitch.
How to build a Digital Marketing dream team
In an article by the HBR, 73% claimed that CMOs lack business credibility and the ability to generate suficient business growth, 72% confirmed being tired of being asked for money without an explanation of how it will generate increased business.
How to achieve social selling success
Social selling has added a new dimension to the sales process.
As a sales professional, relying on traditional marketing is no longer
enough to guarantee success.
How to become a Digital Marketing Manager
As the demand for digital marketing activity across all industries
increases, so does the need for skilled digital marketing managers,
who can leverage their core skills to implement and oversee an
efcient, eﬀective digital strategy.