In the face of the unpredictable frequency of digital marketing in the current stressful situation, what have digital marketers prepared for their overall Digital Marketing strategy?
In the past period, it is undeniable that Digital Marketing is an essential tool for transforming businesses into a new world. And experts believe that Digital Marketing will continue to be one of the key factor to leading the organization to sustainable success.
However, up to half of Digital Marketers are still confused between strategic and tactical implementation, it may be because they have been too focused on the details which leading to the deadlock in the implementation process.
So how to build a Digital Marketing strategy that fits the different model of the business, while can also avoiding risks and challenges in the process of implementing the strategy?
In order to share and introduce solutions that can help Digital Marketers create and develop effective Digital Marketing strategies for their businesses, PACE School of Marketing Management (a Member of PACE Institute of Management) and Digital Marketing Institute (DMI) held an online seminar with the theme "Mastering Digital Marketing Strategy" on May 27, 2021.
The seminar was attended by Mr. Tran Quoc Hung – Senior Specialist of PACE Institute of Management and Ms. Phan Nguyen Thuy Duong - Representative of DMI Vietnam.
During the seminar, participants received many interesting and useful information about the gểnal Digital Marketing picture during the new transfer period in Vietnam, including 4 new trends that are most interested today: Livestream, Shopping online, Video content and Influencer Marketing.
In addition, the speakers also highlighted the challenges that Digital Marketing professionals are facing:
How to keep yourself relevant/ connected with customers?
How to measure efficiency after investment – ROI?
How to customize and personalize customer experience – Personalized experience?
How to handle dizzying changes in the digital age today?
There have been many solutions offered during the time that the market has been affected by volatility. In the current context, facing the difficult problem such as balancing many opposition factors such as technology and people at the same time, individuality and concurrence, regeneration and stability,... to create the most suitable digital marketing strategy, markers need to answer 2 questions:
What - What are we doing?
Why do we do this?
Digital Marketing offers fair opportunities for all businesses and marketers. However, the situations the same as before, when the Digital transformation process has reached a new level, more challenges, more risks, forcing all those who are entering the digital market to have:
In particular, marketing capability is the aspect that marketers often have the most difficulty in finding accurate and standard resources. Although marketers and marketing lovers want to learn, they do not know where to learn, how to learn to really improve their digital marketing knowledge and skills, meet international standards and suit the needs that the digital economy requires.
Therefore, during the seminar, experts introduced a comprehensive Digital Marketing solution for marketers and shared specific paths to help Marketers achieve professional capacity according to global standards, It is the DMI PRO training program, studying DMI PRO to achieve CDMP / CERTIFIED DIGITAL MARKETING PROFESSIONAL – CDMP is considered the world's most prestigious certificate in Digital Marketing, and provides students with the most perfect and breakthrough "encyclopedic" on how to master marketing strategy in the digital age.