Content marketing is continuously evolving. Although you have your basic skills as a writer, telling a story is just one aspect of the job. Successful content marketers share the following abilities:
1/ Techie Tendencies
If you can combine excellent writing skills with technical skills, you will have an edge over the competition. A good start is to become familiar with common platforms such as WordPress. You should also look for courses in SEO, HTML, Google Analytics, CSS, demand generation, and coding. Being able to answer questions and understand a discussion about all or a good variety of these areas will come in handy when you are interviewing for content marketing positions. There are plenty of online courses you can take to add tech skills to your resume. You can also create accounts such as Google Adwords so that you can get some practice.
A well-rounded person makes an excellent content marketer as they can approach the work from many different angles. Creativity is the driving force behind content even in the driest of industries. You must be able to engage people using a combination of creative approaches that are both visual and text-based.
If you can come at content marketing with some brand development under your belt, you will be offering a more strategic aspect to your skills. That works in hand with creative skills and can help you show potential employers that you offer more than just writing skills. It will also assist in planning out the content strategy.
The only way to create content is to research, research, and research some more. But research serves another purpose. It teaches you how other people will be seeking the info you are providing. Every search you do for your own content is a lesson learned in SEO. Your research skills will prove that you know how to create content your customers need, as well as how to identify pain points that can be solved with the content you create. You also need research skills to investigate your competitors as well as how your own products and services are used and needed by consumers.
5/ Creating Your Own Brand
Creating an online presence of your own goes a long way to showing potential employers what you can do. Having active social media accounts will help profile your skills. Your LinkedIn page is particularly important. Posting industry related blogs and other posts will help set you up as an industry expert. Showing you have followers of your own speaks volumes of what you can do for your employer's social media pages.
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