70% of the buyer’s journey is complete before a buyer even reaches out to sales, as they prioritize consuming online content such as webinars, blog articles and shortform video over subjecting themselves to a sales pitch.
Finding out how to develop a competitive advantage is essential information for any jobseeker. If you know how to effectively position yourself as the best choice for a role.
With 3.5 billion people connected online today, it’s no surprise that technology is an integral part of our lives. We look to Google for answers to our questions, and Facebook to crowdsource shared public opinion.
Digital has big impact on organizations. However, there is a significantly large number of organizations still need to be convinced that digital tools and techniques are worth the investment.
As digital tools and techniques outshine traditional advertising approaches, the requirement for a strong digital skillset, regardless of company size or industry, continues to grow.
There are, at present, over 400 million LinkedIn users across 200 countries and territories. It’s a social network with phenomenal reach; but then again, so are Facebook, Twitter and Google+.
As the demand for digital marketing activity across all industries increases, so does the need for skilled digital marketing managers, who can leverage their core skills to implement and oversee an efcient, effective digital strategy.
Social selling has added a new dimension to the sales process. As a sales professional, relying on traditional marketing is no longer enough to guarantee success.
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