On October 30, 2019 in Ho Chi Minh City, PACE Institute of Management organized the Information Session: “Certified Digital Marketing Professional (CDMP) - The Breakthrough for Marketing Career in the Digital Age” with the participation of Marketers from businesses operating in different fields.
 

The speakers of Information Session are Mr. Tran Quoc Hung - Solution Expert of the PACE Institute of Management and Mr. Tran Minh Hoang - Marketing Director of Marico South East Asia Corporation. Participants were provided with interesting and useful information about the Marketing context and trends in the digital age.

According to Vietnam Digital Report 2019, there were about 64 million internet users in Vietnam, and on average, internet users in Vietnam spend 6 hours and 42 minutes online each day. Mr. Tran Minh Hoang said, therefore, Internet is an essential tool for business to do product marketing and brand promotion. That is also why across industries, Digital Marketing is crucial for achieving success, helping you plan, optimize and deliver successful marketing campaigns.
 

Besides, Mr. Tran Quoc Hung shared the 4 biggest marketing trends in a digital age, including: Big data, Global reach, Mobility and Content (especially video content, according to Google's forecast, video will account for 82% of all internet traffic by 2022).

We also focus on Digital Transformation these days. In short, Digital Transformation covers 3 aspects: Mindset, Marketing Capability, and Infrastructure. In particular, Marketing Capability is the difficult part for Marketers because of the lack of standardized resources about Digital Marketing in Vietnam. Although Marketers want to learn, they do not know what the best way of learning Digital Marketing and how to meet international standards.
 

Thus, in the Information Session, the experts introduced a breakthrough Digital Marketing solution for Marketers and specifically shared the way to help Marketers become a certified Digital Marketing professional. This is the CERTIFIED DIGITAL MARKETING PROFESSIONAL/ CDMP Program which is considered as a digital marketing encyclopedia.

The CDMP program will enable you to learn everything you need to know in digital to kickstart or boost your digital career as a digital marketer. It is perfect for traditional marketers, digital marketing professionals, business owners or career changers.

The CERTIFIED DIGITAL MARKETING PROFESSIONAL/ CDMP Program is deliver by PACE and Digital Marketing Institute (DMI) - The leading global certification body in Digital Marketing. The CDMP program will enable you to learn everything you need to know in digital to kickstart or boost your digital career as a digital marketer, and help you to have the ability to gain the DMI's CDMP certification, an industry leading certification. The CDMP is reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. For more information, please click here: https://DMI.PACE.edu.vn