The explosive development of Artificial Intelligence (AI) is bringing new opportunities and new challenges for Digital Marketing professionals. AI is the game-changer that any digital marketer wants because of its usefulness in gathering data, analyzing information, and deepening the persona of potential customers, ... thereby helping to improve the performance and work efficiency of a Marketer. However, AI also hides many risks and causes negative impacts in work if users do not understand and use the right goals.
Understanding those concerns, PACE Institute of Management and Digital Marketing Institute (DMI) co-organized the seminar "Digital Marketing in the era of AI" to provide important information to help the Vietnamese Digital Marketer community better grasp the impact of AI on their profession, as well as how to leverage this AI tool to create breakthroughs in work and career.