60.8% of Marketing Directors of large enterprises said that they have "focused resources on building and developing
a customer-oriented digital interface", and
56.2% plan to "adopt the business model". focus on digital transformation” (
according to The CMO Survey).
More than 30% of SME business managers agree that digital transformation is not a short-term trend but a "
vital decision" of an enterprise. In particular, the successful application of digital transformation in Marketing will be a
huge competitive advantage for small and medium enterprises.
The meaning behind these figures shows that businesses in general and especially Digital Marketers have realized the importance of digital transformation. Many businesses understand developing a solid Digital Marketing platform to optimize their marketing effectiveness is the right and necessary investment.
Therefore, the question of
how to improve marketing management capacity in this transition period is of particular interest to marketing leaders and business leaders.
That is also the reason why PACE School of Marketing Management (A member of PACE Academy of Management) organizes DMI Webinar with the theme "
What marketer need to success in the age of digital transformation?" to:
-
Share important and essential information with marketers in the context of market transformation and integration with digital transformation;
-
Discussing the factors that can create the success of Digital Marketing activities through what has been and is happening in the actual context of the market;
-
Introducing a solution for Digital Marketers; Marketing-savvy business leaders and managers can help improve performance and optimize digital marketing governance and organizational profitability.
INFORMATION ABOUT LIVE WEBINAR
|
Live Webinar |
WHAT MARKETER NEED TO SUCCESS IN THE AGE OF DIGITAL TRANSFORMATION?
|
|
Organizations |
PACE School of Marketing Management
(A Member of PACE Institute of Management)
Digital Marketing Institute (DMI)
(The leading global certification body in Digital Marketing) |
|
Time |
14:30 - 16:30, Friday, August 12, 2022 |
|
Place |
-
In Person (direct attendance at PACE School of Marketing Management - 341 Nguyen Trai, Ward Nguyen Cu Trinh, District 1, HCMC)
-
Via Zoom (Online attendance via Zoom platform for customers outside HCMC)
|
|
Agenda |
Part I: Challenges from BIG TECH's changes
-
Digital Marketing perspectives and trends in the face of changes from Big Tech.
-
Challenges for Digital Marketers & Business Leaders.
-
Discuss real marketing stories from your own business to get valuable perspectives.
Part II:
The position of a Digital Marketer and a breakthrough for a Marketing career in the digital era: Learn the DMI PRO Program to master the ability to optimize investment efficiency for Marketing in the Enterprise.
Seize the opportunity to gain the CDMP Certificate (Certified Digital Marketing Professional), which is valued globally”.
Part III: Q&A about DMI PRO Program. |
|
Speakers |
Mr. Vo Trung Duong - CEO of OhYeah Communications - specializes in providing Digital Marketing services for OCB, Electrolux, Toshiba, Tan Hiep Phat companies, etc. He is currently a lecturer in Digital Marketing Program of PACE School of Marketing Management (under PACE). |
|
Participants |
-
“Marketer” has the desire to become a “Professional Digital Marketer” according to international standards and is globally certified for his profession;
-
Business leaders who want to understand Digital Marketing to digitally transform their entire marketing activities;
-
Leaders and managers of the Marketing department who wish to apply professional Digital Marketing knowledge to successfully digitize their marketing activities, are responsible for planning and implementing the marketing strategy of the whole enterprise.
|
|
Fee |
The program is open to invitees and there is no fee to attend |
This Live Webinar is suitable for those who have good English reading skills
|