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INTERNATIONAL DIGITAL MARKETING ROUNDTABLE: MASTERING DIGITAL MARKETING STRATEGY (27/5/2021)

INTERNATIONAL DIGITAL MARKETING ROUNDTABLE: MASTERING DIGITAL MARKETING STRATEGY (27/5/2021)
  • According to Smart Insights "Managing Digital Marketing" study, 46% of brands do not have a defined Marketing Strategy and 16% are in a strategic situation where strategy is only on paper, instead of integrating into actual marketing activities.
     
    If you don't put your Marketing Strategies, especially Digital Marketing Strategy into practice, then:
    • How can you expect growth and innovation?
    • How can meaningful results be measured and learned from past mistakes?
    • How can you master your brand communication plan while this is done by a 3rd party organization?
    • How do you help businesses save investment budget for Marketing?
     
    Therefore, marketing professionals should embark on building a Marketing Strategy in general   and a Digital Marketing Strategy that really has a strong impact on the business goals of the enterprise.
     
    That is also the reason why the PACE School of Marketing Management (a member of PACE Institute of Management) in collaboration with DMI Digital Marketing Institute organized the Seminar "CDMP International Digital Marketing Certificate - Breakthrough for Marketing career in the digital era" with the topic "MASTERING DIGITAL MARKETING STRATEGY" to share and introduce solutions that can help Digital Marketers create and develop effective Digital Marketing Strategies for their businesses.

 

 

INFORMATION ABOUT ROUNDTABLE 
 

Roundtable CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP)
The Breakthrough for Marketing Career in the Digital Age
 
Topic: Mastering Digital Marketing Strategy
Organizations PACE School of Marketing Management
(A Member of PACE Institute of Management)

Digital Marketing Institute (DMI)
(The leading global certification body in Digital Marketing)
Time  09:30 – 11:30, Thurday, May 27, 2021
Place PACE School of Marketing Management - 341 Nguyen Trai, District 1. Ho Chi Minh City
How to attend Sign up for an invitation to attend this event or to watch online on Zoom platform
Agenda
1. Current Marketing Context & Trends
  • Context and Challenges of Marketing
  • Current and upcoming Marketing Trends
 
2. How to master marketing strategy
  • How to create an effective marketing strategy
  • Solutions to master Marketing Strategies in the digital age
 
3. Introducing the "Certified Digital Marketing Professional" (CDMP) of Digital Marketing Institute (DMI)
Earning CDMP Certificate (The world's most prestigious Digital Marketing Career Certificate) is the perfect for you to become a "Global Digital Marketer", a breakthrough for marketing's career in the digital era.
 
4. Q&A
Speakers
Mr. Tran Quoc Hung - Solutions Expert of PACE Institute of Management
He is also the first expert in Vietnam to be trained by DMI and certified as an Official Lecturer of DMI PRO Program and CDMP Certificate of DMI.

Ms. Phan Nguyen Thuy Duong - Representative of DMI Vietnam
Masters of Science in Media and Communications Management at University of Stirling UK.
Participants
  • Business leaders, IT leaders and Marketing Leaders want to use digital marketing for their marketing activities and are responsible for planning and implementing marketing strategies;
  • "Marketer" who want to become a "Professional Digital Marketer" according to international standards and internationally guaranteed for its profession;
  • Anyone working in marketing or business, who has the desire to prove their abilities and stature according to international standards.
Fee The program is for invitees and there is no attendance fee

 

 
  • DMI - Digital Marketing Institute is the leading global certification body in Digital Marketing.
  • CDMP - Certified Digital Marketing Professional is a global guarantee for Digital Marketing competency according to international standards. Gaining CDMP Certification is a breakthrough for Marketing Career in the Digital Age, and is the best way to be a “Global Digital Marketer”.
  • DMI PRO - DMI's world class training program on Digital Marketing.
  • PACE - PACE School of Marketing Management (a Member of PACE Institute of Management) is an Approved Partner of DMI in Vietnam.