The fast paced growth of Digital Age along with breakthrough technological achievements such as Internet of Things (LoT), Artificial Intelligence (AI), Virtual Reality (VR)... has been having significant impacts to the way we work, live and communicate. These impacts might pose individuals and businesses to the challenges of changing their current work role in order to adapt and grow. In such context, investing in the career development journey in the digital age is always of essential importance for each and every individual as well as businesses, especially those who working in marketing, an area that constantly requires update and innovation.
Marketers need to be proactive in catching up with this transformational trend to face with challenges and embracing the tremendous potentials from the technological development, as well as utilizing optimal advantages of Digital Marketing. If traditional marketing is more about the intellectual of Marketers, then Digital Marketing requires not only marketing intellectual, Marketers must also be equipped with professional knowledge of the industry. As a result, equipping a solid knowledge foundation of Digital Marketing is the right solution that helps individuals and businesses to always stay up-to-date with the transformational trends to develop and implement the Digital Marketing strategy effectively.
Having foreseen the arising needs from such context, PACE Institute of Management is going to conduct an Info Session: "The breakthrough for Marketing career in a digital age" to introduce, share and answer a Comprehensive Digital Marketing solution to marketers and those who are fond of marketing in Vietnam that desire to become a Digital Marketing Professional, and wish to build up their successful career in the digital age. In addition to professional knowledge, the solution also helps students obtain the ability and knowledge to take the exam for the CDMP Certification, an important and prestigious certification that certified their professional competence globally.
REGISTER FOR INFO SESSION
INFO SESSION
CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP)
The Breakthrough for Marketing Career in the Digital Age
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Time |
9:00AM - 12:00PM, Wednesday, October 30, 2019 |
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Venue |
PACE Building, 341 Nguyen Trai Street, District 1, Ho Chi Minh City |
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Content |
1. Marketing context and trends in the digital age
- The shift and trends in marketplace toward digitalization
- Opportunities and challenges
2. What is the solution for marketing in the digital age?
- CDMP, a comprehensive and systematic solution
3. CDMP Certification - The breakthrough for Marketing career in the digital age
- The global industry standard
- Designed by experts, to create experts
- Flexible learning method
- Validated by the Global Industry Advisory Council
- Internationally recognized certification
- DMI’s Learning Management System (LMS) simulation.
4. Q&A - CDMP Program and Certification
5. Session ended |
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Speakers |
Mr. Tran Quoc Hung - Solution Expert of the PACE Institute of Management
He currently is working at PACE Institute of Management as a Solution Expert for the CDMP Program of Digital Marketing Institute (DMI, Ireland) and the SLII – Situational Leadership (Ken Blanchard, USA). Hung also is a member of PACE’s Board of Academics as well as a Faculty Lecturer of the Institute.
Mr. Tran Minh Hoang - Facilitator of the PACE Institute of Management
Hoang is Marketing Director of Marico South East Asia Corporation. Hoang has 14 years plus of experience in the field of marketing management and brand development. Hoang has participated in building brand strategy for some of typical brands include X-Men, X-Men for Boss (Marico),… |
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Participants |
- Traditional Marketers and Marketing Executives
- Marketing Managers and Senior Management
- IT Managers
- Small Business Owners
- Career Changers
- Entrepreneurs
- Those responsible for developing or implementing a digital marketing strategy for their organization
- Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing |
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Attendance of the Info Session is free of charge |
REGISTER FOR INFO SESSION