Imagine you are a stranger who has just arrived in Ho Chi Minh City and want to go from Cu Chi to District 1. You need to choose 1 of the following 2 things to help you get to your District 1 goals:

• A detailed map of the road in the city
• Or a car for moving

So will you choose a "map" or a "car" to achieve your goals?

In Marketing, "Map" is a metaphorical concept of Mindset of marketers and "Cars" is understood as Toolset to do the job.

If the mindset is not clear, marketers will easily come up with wrong strategies and have "money wasting" campaigns without achieving profitable sales. But good mindset without implementation tools, marketers will face many challanges to reach customers or invest a lot of effort but not achieve business efficiency as expected.

Therefore, a marketer needs both: "Map - Mindset" and "Car - Toolset" to be able to accomplish all business goals.

Understanding the "Main point" that matter marketers: "Which marketing mindset is always right and trendy?"  and "What tools are economical and effective to use?". PACE School of Marketing Management in cooperation with Digital Marketing Institute the leading global certification body in Digital Marketing, has organized seminar "MINDSET or TOOLSET – The complete guide to Digital Marketing sucess”:

• Modern thinking and effective tools to help digital marketers succeed
• "3-in-1 Solution" on Mindset – Skillset – Toolset for Marketing of Digital Marketing Institute
• Opportunity to level up career when owning Digital Marketing Institute CDMP certificate

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