The economy is facing many challenges, even risking a prolonged crisis. This situation has a significant impact on the communication strategy and plan of businesses, because many businesses may think that the concern in this period is to ensure the "survival" of their business through crisis, not focusing on their communication strategy.

Philip Kotler, the father of Modern Marketing, once said: “Do not view the recession as a temporary period that will soon pass away but must be seen as an obvious and normal reality. So, be prepared to adapt and change your marketing practices to suit that reality, instead of just focusing on cutting back and waiting for the recession to pass.”.

For the career development journey during the difficult period of the economy, maintaining the ability to adapt to constant change is always one of the most important tasks for each of us, especially those who is in marketing role - an area that requires constant adaptation and innovation.

Because of that, PACE School of Marketing Management (A member PACE Institute of Management) organized the Webinar “Certified Digital Marketing Professional (CDMP) - The Breakthrough for Marketing Career in the Digital Age” at 9:30 - 11:00, Tuesday, May 19, 2020 to share a great solution for those who wish to become a Professional Digital Marketer through a brand new learning model which combine "Online" and "Live Learning". This solution also helps students have the ability and knowledge to gain the DMI’s Certified Digital Marketing Professional (CDMP), an important and prestigious certificate to worldwide Digital Marketers.

In this Webinar, the topic "Marketing Opportunities in a Time of Crisis" will also be shared to help Marketers prepare himself to face and overcome crisis.

 

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INFORMATION ABOUT THIS WEBINAR
 

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