30/03/2024 in HCMCCONSULTATION REGISTER
The internet never sleeps so the best time to post on social media seems like it’s at every hour of the day. We’re going to demystify this myth so your social team can plan, prioritize and create a successful social media marketing strategy.
With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. Social media has become a much more cross-functional and collaborative channel in the last few years. Where it had once been used solely for brand awareness, now there is an impact of social media on business across several teams: customer experience, sales, product development, content and marketing.
We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s more than 34,000 customers and understand when their content was most and least frequently engaged with, broken out by platform and industry.
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