60.8% of Marketing Directors of large enterprises said that they have "focused resources on building and developing a customer-oriented digital interface", and 56.2% plan to "adopt the business model". focus on digital transformation” (according to The CMO Survey).

More than 30% of SME business managers agree that digital transformation is not a short-term trend but a "vital decision" of an enterprise. In particular, the successful application of digital transformation in Marketing will be a huge competitive advantage for small and medium enterprises.

The meaning behind these figures shows that businesses in general and especially Digital Marketers have realized the importance of digital transformation. Many businesses understand developing a solid Digital Marketing platform to optimize their marketing effectiveness is the right and necessary investment.

Therefore, the question of how to improve marketing management capacity in this transition period is of particular interest to marketing leaders and business leaders.
That is also the reason why PACE School of Marketing Management (A member of PACE Academy of Management) organizes DMI Webinar with the theme "What marketer need to success in the age of digital transformation?" to:

• Share important and essential information with marketers in the context of market transformation and integration with digital transformation;
• Discussing the factors that can create the success of Digital Marketing activities through what has been and is happening in the actual context of the market;
• Introducing a solution for Digital Marketers; Marketing-savvy business leaders and managers can help improve performance and optimize digital marketing governance and organizational profitability.

INFORMATION ABOUT LIVE WEBINAR